Open Residency

Get Kallaway’s free Content Strategy Playbook → openresidency.com/kallaway-playbook Try Sandcastles, the AI content tool from the live demo → sandcastles.ai How to connect Sandcastles MCP to any AI platform: help.sandcastles.ai Join Kallaway’s 4 week content growth program (closes October 25): kallaway.co/launch Work with Kallaway 1:1 to scale your content: kallaway.co/contact Watch Kallaway’s first episode → Open Residency x Kallaway Kallaway has built three seven-figure businesses on content, and this is his second time on the show. A year after his first episode, he explains why most content has stopped working and the four ways left to stand out in a crowded niche: better ideas, more advanced takes, better proof and better storytelling. Then he shares his screen for a live demo of Sandcastles, the AI content tool he co-founded, using it with Claude on his own channel, on a plastic surgeon starting from zero, and on Mark’s channel. We also get into how he brings in 10,000 to 15,000 emails a month from…

Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.org Ronnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbook Ronnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels. We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand. 🔗 RONNIE FIEG Website: kith.com Instagram: @ronniefieg Instagram (Kith): @kith Download the Kith App: kith.com/pages/kith-app 🎙️ OPEN RESIDENCY Instagram: @openresidency Instagram: @markbrazil LinkedIn: Mark Mastrandrea Website: openresidency.com Email: info@openresidency.com ⏱️ CHAPTERS 00:00:00 Trailer 00:01:08 What 15 Years on the Sales Floor Taught…

Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbook Paddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention. You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale. 🔗 PADDY GALLOWAY Website: paddygalloway.com Course: Paddy Galloway Accelerator Newsletter: Join Paddy’s newsletter Instagram: @paddygalloway X: @PaddyG96…

We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbook Roman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study. ⏱️ CHAPTERS 00:00:00 Trailer 00:01:01 -$3M In Debt To $13M In Cash 00:02:19 The Four Levers of Supply Chain 00:03:16 What a Bill of Materials Actually…

Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbook Nima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M. 🔗 NIMA JALALI Website: https://www.saltandstone.com Instagram: https://www.instagram.com/nimajalali LinkedIn: https://www.linkedin.com/in/nima-jalali-07367568 🎙️ OPEN RESIDENCY Instagram: https://www.instagram.com/openresidency/ Instagram:…

Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbook Tyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition. You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics. ⏱ CHAPTERS 00:00:00 Trailer 00:00:42 What Big Desk Energy Actually Is 00:02:50 Building in Public Before the Product 00:07:31 Pre-Launch Waitlist Strategy 00:09:13 Email Gates and the Content Flywheel 00:11:58 Referral…

Remy is giving you The AI Agent OS Playbook, everything from this episode in one free PDF → https://openresidency.com/remy-gaskell-playbook?utm_source=spotify&utm_medium=description&utm_campaign=remy_gaskell_playbook Remy Gaskell is a self-taught AI operator who teaches founders to run their businesses on AI agents. Most founders type prompts into a chat box one at a time and start from zero every session. Remy runs at 5-10x the output because he stopped chatting and built an operating system his AI already understands. In this episode he takes the whole thing apart: the shift to agents, the exact files on his own machine, and how to build one yourself. 🧠 AI ONBOARD You re-explain your business in every new chat because your AI forgets the second you close the window. AI Onboard is Remy's Claude Code plugin that builds your whole AI operating system in one guided session, so it never forgets again. Half off for our audience →…

In this episode, we sit down with John Terzian, co-founder of The H. Wood Group, to unpack how he built one of the most exclusive hospitality empires in the country from a club that got shut down by the city and left him broke at 27. John breaks down the scarcity model behind Delilah, Nice Guy, Bird Streets Club, and 10+ other venues that run on virtually zero paid marketing. We also go deep on the no-photos policy that spooked the Wynn, the economics of nightclubs vs. supper clubs vs. members clubs, the X Team CRM that scales relationships across cities, and the Diafa partnership that recapped a nine-figure company. All signal, no fluff. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website: https://openresidency.com/ Email: info@openresidency.com 🎯 Powered by Wispr Flow - Visit https://ref.wisprflow.ai/open-residency-jun26 and use code OPENRESIDENCY for 1…

Greg Lavecchia is giving you the Bloom Influencer Playbook — every CPM framework, scouting hack, and validity marketing tactic from the episode in one free PDF → https://openresidency.com/greg-lavecchia-playbook In this episode, we sit down with Greg Lavecchia, co-founder and CEO of Bloom Nutrition, to unpack how he bootstrapped a company to $180M with his wife, his mom, and his best friend from high school. Greg breaks down the influencer machine behind 15 billion-plus views, why Bloom runs zero attribution, and the nostalgia-first product formula behind their energy drinks. We also go deep on the $1.36M restock day, the cartel that jacked three 18-wheelers of product on Christmas, and the Nutrabolt partnership that put Bloom on Dr. Pepper trucks in 50,000 doors. The American Dream, fully operational. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn: https://www.linkedin.com/in/markmastrandrea/ Website:…

Georgios Frangulis is giving you The Oakberry Franchise Playbook, every framework and unit economics breakdown from the episode in one free PDF → https://openresidency.com/georgios-frangulis-playbook?utm_source=youtube&utm_medium=description&utm_campaign=georgios_frangulis_playbook In this episode, we sit down with Georgios Frangulis, founder of Oakberry, to break down how he built a 1,000-plus location franchise empire across 50 countries starting from a 60-square-foot kiosk in Brazil. He walks through the full franchise model, unit economics, verticalization, and the Amazon supply chain that became his moat. We also go deep on the Le Mans FC acquisition, the F1 and tennis sponsorship strategy that built the brand without direct-response spend, and how he stays in startup mode at $300M in revenue. All signal, no fluff. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn:…

Chris Voss is giving you The 10 Lines Negotiation Playbook, every phrase, framework, and sequence from the episode distilled into one free PDF → https://openresidency.com/chris-voss-playbook?utm_source=spotify&utm_medium=description&utm_campaign=chris_voss_playbook In this episode, we sit down with Chris Voss, former FBI lead hostage negotiator and author of Never Split the Difference, to break down the 10 negotiation lines that flip any deal. Chris walks through exactly why 'Have you given up on X?' gets a response in two minutes, how the Accusations Audit disarms resistance before it starts, and the Ackerman bargaining sequence that anchors every number in your favor. We also go deep on tactical empathy vs. sympathy, the three conflict types and how silence works differently on each, and why the last impression outranks the first. Applied negotiation from the FBI interrogation room to your inbox. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram:…

Dom Iacovone broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/dom-iacovone-playbook In this episode of Open Residency, we sit down with Dom Iacovone, the American CEO of The Quality Group — the holding company behind Raw Nutrition, Bum Energy, and a portfolio of brands including Cadence, 3D, Revive, and his newest launch, Onside. Dom breaks down how he went from "running and gunning" as a founder to operating at an entirely different level after the acquisition, and the systems that let him run 15+ companies at once. We also go deep on building a C-suite you can actually delegate to, the unglamorous truth about selling a company, and the full story behind Onside — the men's care brand with Jayson Tatum that landed full Target end caps. All signal, no fluff. Enjoy! 📬 Get in Touch with Open ResidencyInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn:…

Peter Rahal broke it down in our conversation. We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/peter-rahal-playbook?utm_source=spotify&utm_medium=description&utm_campaign=peter_rahal_playbook In this episode of Open Residency, we sit down with Peter Rahal, founder of David and the operator who built and sold RXBAR for $600M. 255 days into David, Peter has already raised at a $725M valuation, survived a viral lawsuit, and acquired the most important ingredient innovation in food. We unpack how Peter scaled from zero to $100M run rate at lightning speed, the brand brief behind David, why "obvious but true" ideas kill campaigns, and the "consumer surplus" framework he believes is the real moat in product development. A masterclass in branding, supply chain, and second-time founder discipline. Enjoy! 📬 Get in Touch with Open Residency Instagram: https://www.instagram.com/openresidency/ Instagram: https://www.instagram.com/markbrazil/ LinkedIn:…

Michael Brandt is giving you The Ketone-IQ Playbook → https://openresidency.com/michael-brandt-playbook?utm_source=youtube&utm_medium=description&utm_campaign=michael_brandt_playbook In this episode, we sit down with Michael Brandt, co-founder and CEO of Ketone-IQ, to talk about how he's building the category around what he calls the fourth macronutrient: ketones. Michael ran a 2:35 marathon, studied engineering at Stanford, and spent years in the early biohacking scene before betting everything on a molecule most people had never heard of. We talk about how Michael structures seven-figure influencer deals, why he leads with vibes over contracts, why whitelisting from a partner's handle beats brand accounts every time, and how a single shoot day gets cut into 16 pieces of mid- and late-funnel creative. This episode is packed with good stuff, so enjoy! Ketone IQ - The premium brain fuel for high performers. Get 30% off your subscription, plus a free gift with your second shipment—fun surprises like a free…

📬 Danny Yeung is giving you The $100m Velocity Playbook — https://openresidency.com/danny-yeung-playbook TIMESTAMPS:00:00:00 Trailer00:00:52 What's Your Marketing Mix With IM8?00:04:16 What Does Your CAC to LTV Look Like?00:05:44 What Does Your Content System Look Like?00:07:41 Platform Risk and Where To Spend Next00:08:37 How Do You Keep Your Customers?00:15:05 Partnership With David Beckham00:22:14 Partnership With Sabalenka00:25:08 New Partners For IM800:29:46 AI Tools For Business00:31:51 Leadership Style00:33:09 The Crazy Groupon Story00:40:14 Getting Your Team To Move Fast00:43:02 How Much Is Luck vs Skill?00:47:20 How Did Prenetics Start?00:58:18 Transitioning Out of Covid Testing01:02:31 $1B to $40M Marketcap — What Did You Learn?01:05:43 How Did You Get To IM8?01:08:22 Quickstrike Questions In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks…

In this episode of Open Residency, we sit down with David Grutman, the founder of Groot Hospitality and the man behind LIV, Komodo, and Papi Steak, to break down how he built one of the most iconic hospitality empires in the world. David shares the ecosystem thinking that turned a single nightclub into a multi-venue flywheel, why he treats every concept as intellectual property, and the hard lessons that shaped how he operates today. We go deep on the deal structures behind his biggest wins and biggest losses, how he decides between lease deals and management deals, and why your audience will tell you exactly who you are. Even when your ego disagrees. David also opens up his venture portfolio, sharing what made him back Liquid Death, Colossal Biosciences, and Skinny Dipped — and what one failed investment taught him about founders who over-optimize for valuation over growth. He also talks about his new book, Take It Personal, and why caring deeply about the details is exactly why he's still winning. Take It…

Dan Martell is giving you the AI Operator Playbook, and it's in the link below. It's the exact system he uses to run 17 companies with a 1-person finance team, including his full 8-tool stack ranked, the Master Prompt Architecture that gives any AI five-year-colleague-level context in one upload, and the Zero Inbox System he has used for 3 years without reading a single email himself. The part most founders never reach: why using AI for content and marketing is the lowest-leverage move you can make, and which lever actually triples profit in 60 days. Download it free: https://openresidency.com/dan-martell-playbook?utm_source=podcast&utm_medium=show_notes&utm_campaign=dan_martell_playbook&utm_term=playbook&utm_content=playbook_download_form In this episode of Open Residency, we sit down with Dan Martell, investor, entrepreneur, and one of the most followed voices in AI, to break down what's actually happening at the frontier of artificial intelligence. Dan tier-ranks the top AI tools, explains why most people…

Matt Gray is giving you the Founder Flywheel, the 3-layer audience system he used to build an 8-figure business that runs without him, and it’s in the link below. It’s the operating architecture behind 18,000+ founders helped, including the 7-System Business Blueprint and the Content Waterfall that turns one video into 24+ pieces across every platform. The part that changes everything: the one layer 99% of founders skip, and why skipping it means your audience can never become revenue. Download it free: https://openresidency.com/matt-gray-playbook?utm_source=youtube&utm_medium=description&utm_campaign=matt_gray_playbook In this episode, we sit down with Matt Gray, founder of Founder OS, to break down why most founders don't actually own a business — they own a job. Matt explains how 98% of founders are trapped in "founder prison," constantly reacting, firefighting, and unable to step away. He walks through the exact systems behind building a company that runs without you. We also go deep on founder-led…

Taylor Holiday is giving you the Four Quarter Accounting System, and it’s in the link below. It’s the financial framework his team used to forecast $3 billion within 4% of target across 1,000+ brands, built on a principle most e-commerce founders have never heard: the forecast belongs in the marketing department, not finance. Inside: the exact P&L structure that tells you which of four numbers is killing your profit and what to do about it. Download it free: https://openresidency.com/taylor-holiday-playbook?utm_source=twitter&utm_medium=post&utm_campaign=taylor_holiday_playbook Get in touch for LLM SEO Consulting — https://form.typeform.com/to/cwwIwyNa In this episode of Open Residency, we sit down with Taylor Holiday, CEO of Common Thread Collective, to unpack what's actually happening inside modern e-commerce. Taylor explains why most founders are misdiagnosing their growth problems, how contribution margin and cash flow matter more than top-line revenue, and why the old DTC playbook is quietly breaking.…

Ross Mackay is giving you the $2 Luxury Blueprint, and it’s in the link below. It’s the system he used to build the only consumer good under $3 positioned as luxury, going from $0 to $10M in 600 days with $40M projected in year two. Inside: the Core-Race-Recover product architecture, the retail economics formula nobody talks about, and the exact packaging decision that tripled sell-through with the same liquid. Download it free: https://openresidency.com/ross-mackay-playbook?utm_source=youtube&utm_medium=description&utm_campaign=ross_mackay_playbook 📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup ⚡️ BTS & more https://openresidency.com/ross-mackay TIMESTAMPS: 00:00:00 Trailer 00:00:51 How Do You Make a $2 Product Luxury? 00:04:01 Why Did You Rebrand 3 Times in 1 Year? 00:12:48 How Do You Actually Approach Retailers? 00:18:36 Going Into Retail 00:23:41 The Mafia That Controls Distribution 00:27:32 Biggest Learning From Scaling Retail 00:34:05 How Many SKUs Have…

📬 The playbook behind every episode, straight to your inbox: https://openresidency.com/signup ⚡️ BTS & more https://openresidency.com/jeff-byers TIMESTAMPS: 00:00:00 Trailer 00:00:49 Why Did You Kill A $6 Million Product Overnight? 00:05:07 The Biggest Lie In The Supplement Industry 00:06:36 Why Is Sourcing So Important? 00:07:51 What Do 3rd Party Certifications Actually Mean? 00:15:27 Product Development 00:20:45 Biggest Misconceptions About Creatine 00:29:15 How Did You Get Your First Partnership? 00:32:37 How Did The Partnership With Andrew Huberman Start? 00:39:16 Partnering With All 32 NFL Teams 00:40:55 Big Learnings From Your Partners 00:44:26 The Partnership With Arnold 00:51:20 Fundraising and Raising Money 01:01:46 What Did You Learn From Pete Carroll? 01:10:30 What Do You Look For In Hiring? 01:18:03 Quickstrike Questions In this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a…

Kane Kallaway is giving you the 7 Lego Brick Framework, and it’s in the link below. It’s the exact system he uses to reverse-engineer viral videos in any category, breaking them into 7 replicable components you can reassemble into your own winning content. The part most creators never find: which 5 bricks to copy exactly, and the only 2 you ever need to change. Download it free: https://openresidency.com/kallaway-playbook?utm_source=spotify&utm_medium=show_notes&utm_campaign=kallaway_playbook ⚡️ BTS & more https://openresidency.com/kallaway TIMESTAMPS: 00:00:00 Trailer 00:01:08 Biggest Lessons As A Full-Time Creator 00:03:19 What Goes Into A Great Hook? 00:13:46 The Most Important Framework For Content 00:15:39 The Hidden Cheat Code For Instagram Thumbnails 00:19:46 The Five Content Games Framework 00:33:34 The Seven Lego Bricks For Short Form 00:50:48 Most Common Editing Mistakes For Short Form 00:53:42 What Metrics Actually Matter For Shorts? 01:01:33 Kallaway's Insane Team Structure 01:10:57 Why Are You…

👉 Join our private community for operators, marketers, and creators (waitlist) - https://www.newsletter-signup.com/or/ ⚡️ BTS & more https://openresidency.com/samir-chaudry TIMESTAMPS: 00:00:00 Trailer 00:01:16 The 3 Rules of YouTube 00:12:27 How to Properly Think About Your Audience 00:24:14 How To Get Good At Title and Thumbnail 00:37:00 How To Research A Vertical 00:42:57 How To Avoid Burnout 00:47:11 The Hidden Problems With Podcasts Today 00:55:21 Respecting the Viewer's Time 01:01:04 How Do You Look at Retention? 01:05:11 Most Important Metrics for YouTube 01:16:16 The Business of Colin and Samir 01:18:20 Working With Sponsors and Big Brands 01:34:28 Small Deals vs. Big Deals 01:37:36 The Education Business 01:45:20 Learnings From Press Publish NYC 01:50:09 What Are You Excited About? 01:54:49 The Palisades Fire 02:13:42 The Future of the Media Landscape 02:28:15 Working With Colin For Over 10 Years 02:29:42 Quickstrike Questions In this episode, we sit down with Samir Chaudry, co-host of Colin and…

In this episode, we sit down with Dan Koe for a deep conversation about building a Future Proof Skill Stack, navigating AI, and designing a life that isn't dictated by someone else's goals. Dan breaks down why the most important skills today aren't technical, but meta — learning how to learn, how to think, and how to earn. We explore how AI is accelerating the need for adaptability, why taste, narrative, and trust are becoming the real moats, and how creators can stop chasing niches and instead become the niche.

In this episode, we sit down with Mark Manson, bestselling author of The Subtle Art of Not Giving a F*ck, for a wide-ranging conversation about pain, purpose, momentum, and what it actually takes to build a meaningful life. Mark explains why you can’t want the reward without wanting the cost, how suffering is often self-created through the stories we tell ourselves, and why momentum—not motivation—is the real driver of progress. We go deep on relationships and dating — romance vs compatibility, conditional love, commitment, self-sabotage, and how to know if you’re actually ready for a serious partnership. Mark shares the biggest dating mistakes people make today, and how alignment beats excitement. We also explore creativity, writing, money, building and scaling a new AI company, and why Mark believes AI will fundamentally reshape personal growth, therapy, and the future of self-help.

In this episode, I sit down with Sean Frank, CEO of Ridge, for a deep dive into the systems behind one of the most profitable e-commerce brands operating today. Sean breaks down how Ridge confidently spends $100K/day on ads, why simplicity beats cleverness in performance creative, and the disciplined frameworks that allow Ridge to scale without outside capital. He also shares something he rarely talks about publicly: Ridge's biggest weakness — and why it's actually the one unfair advantage smaller brands still have in 2026. We unpack Ridge's entire performance machine: producing 200+ ad variations every month, hiring creators with editing instincts, building agency-less teams, and treating ad economics with ruthless clarity. Sean explains why most brands fail before they even have a product worth selling, what founders still misunderstand about Meta, and how operational discipline is becoming the new moat in e-commerce. This conversation is a masterclass in scaling, creative iteration, and building lean…

In this episode, I sit down with George Heaton to unpack how a two-year trademark battle nearly ended Represent and how surviving it ignited the creative fire that pushed the brand into its biggest years ever. He breaks down the personal brand flywheel, product discipline, and offline community strategy that helped turn Represent into one of the most influential modern apparel labels today.

In this episode, I sit down with Simon Molnar, founder of Flagship.ai, to break down why 83% of shopping still happens in-store — yet most stores run with almost no data. Simon explains how visual merchandising became the most overlooked lever in retail, why brands misjudge store performance, and how Flagship built the square-foot-level “money map” that finally gives brick-and-mortar the same funnel e-commerce has.We also dive into Simon’s leadership philosophy shaped by Afterpay’s $29B rise — hiring for humility, building A-players, and making every store matter through objective data. This conversation is a masterclass in retail reinvention, operational clarity, and building teams that raise the standard.

In this episode, I sit down with Joel Kocher, the 70-year-old CEO & Co-Founder of Humann, a $200M company redefining cardiovascular health. We unpack how Joel went from early retirement and burnout to discovering the "miracle molecule" nitric oxide — the foundation behind Humann's science-backed approach to longevity. He explains why most people misunderstand heart health, how clinical trials became his edge, and what it takes to build a lasting company.We also dive deep into leadership — from his years as the #2 at Dell to lessons learned from Michael Dell and Steve Jobs. Joel shares the mindset that's kept him young, the frameworks that landed Humann on the Inc. 5000 list ten times, and why focus, conviction, and adaptability matter more than ever in business and life.This conversation is a deep dive into longevity, leadership, and what it really takes to stay young — in business and in life. Enjoy!

In this episode, I sit down with Robert Greene, bestselling author of The 48 Laws of Power, to break down the timeless strategies of power, seduction, and human psychology that drive success in business and life. We dive into: - Why concealing your intentions and talking less creates an aura of power - Never outshining the master and how reputation translates directly into capital - The dangerous allure of free and why formlessness beats rigidity in business - What your twenties should actually be about - Robert's new book and his near-death experience that shaped it This conversation goes deep into human nature, strategic thinking, and what it really takes to build power that lasts. Enjoy!

This episode is the content creation blueprint for the AI era. Roberto Nickson (RPN) just hit $1.5M in revenue at 85% margins as a one-man creator army — and he's sharing everything. 2 hours of straight value, no gatekeeping. We cover: How Roberto Makes $1.5M as a Solo Creator Newsletter, Consulting & Building Owned Media Landing Partnerships with Meta, Adobe & Spotify The Metric Brands Actually Care About (Not Views) Positioning = Pricing Power The Infinite Content Machine: AI & Automation Biggest Mistakes Creators Make in Brand Deals Format is the Formula: Repeatable Systems That Scale Balancing Organic Content vs Brand Deals (80/20 Rule) Why Traditional Ad Production is Cooked Inside Roberto’s Workflow: Studio, Editing & AI Tools Top AI Tools for Creators (Suno, Veo 3, Kling) Why Ideas Are the Real Moat in the Creator Economy Why Audio Matters More Than Visuals Making Your Audience the Hero Building for the Future: Instagram, 2027 Social Predictions & AI Enjoy the conversation! 👉 Join our private…

This week, we dissect the business flywheel behind Sahil Bloom (author of the NYT Best Seller The 5 Types of Wealth) — his initiatives, team, and how he’s scaled it. At the core is the bigger theme: money as a tool (not the goal), the “15 more times” mindset, time as the real asset, and systems to protect your energy. This book changed my life. Enjoy the conversation!

For operators, marketers, and creators — this one's for you. Oren John is rare: He deeply understands both sides of content marketing — the creative and the performance. People with taste and the ability to stay unemotional about metrics are hard to find nowadays. This convo is all signal, no fluff. We rapid-fire through content frameworks, creative reference systems, platform strategy, TikTok Shop, influencer partnerships, how Oren makes money, and a lot more. Enjoy the conversation!

In this episode, I sit down with Brian Garofalow, CEO of Skullcandy, to unpack his leadership philosophy, product strategy, and how he's repositioning the brand for explosive growth in a crowded consumer electronics market. We dive into: Brian’s “People, Process, Product” framework for scaling innovation Skullcandy’s four-bucket system for managing product life cycle How a bold partnership with Bose redefined product perception A behind-the-scenes look at how Skullcandy balances hard sales data with cultural insight to find market white space Brian’s playbook for international expansion, avoiding opportunity-cost traps, and focusing where it counts Whether you're building a brand, leading a team, or thinking about product strategy at scale—this conversation is packed with insight from someone operating at the highest level of consumer growth. Enjoy!

In this episode, I sit down with Caleb Ralston, Founder and Brand Strategist at Ralston, to break down what it actually takes to build a brand that sticks—and content that converts. We unpack real frameworks, hard-won lessons, and key insights from working with names like Gary Vaynerchuk and Alex Hormozi. We cover: - The Brand Journey Framework — a four-question system to shape your strategy - Association: how proximity builds powerful brand perception - The 80/20 Rule for content: balancing expertise with personality - Platform-specific tactics: what deserves your attention—and what doesn’t - How to build a content team that solves bottlenecks - Learnings from top-tier operators in branding and media Enjoy the conversation!

In this episode, I sit down with Nick Shackelford, Head of Retention and Partner at BREZ, to break down modern customer acquisition and retention strategies for 2025. Nick has managed over $200M in ad spend and brings hard-won insights from scaling multiple brands — including his own agencies, Structured and Konstant Kreative — into this conversation. We get into: Why creative is now the new targeting, with Nick giving the keys on Meta’s evolving algorithm The ideal framework for customer acquisition in today’s landscape How to structure your testing budget between proven winners and fresh creative Conversion tactics that immediately lift performance — from mobile-first design to offer structure The retention strategies behind BREZ’s drop in subscription churn from 24% to 17%, on a mission toward sub-5% The tactics powering BREZ, one of the fastest-growing beverage brands in the country, on pace to hit $50M in just two years How celebrities like Drake and Druski use subtle content strategies to drive massive…

In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue. We dive into: - The TikTok strategy that transformed Neurogum’s growth - How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend - Their strategic approach to partnerships - A hiring process that’s led to 98% employee retention over three years - The origin story—and how they've sustained a competitive edge through patented manufacturing This one’s packed with gems. Enjoy the conversation.

In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B. We get into: The evolution of their marketing strategy from pure direct response to brand building How they leverage customer feedback to drive product development through their membership program Their unique approach to customer service and community building Website optimization strategies that helped increase AOV from $36 to $112 Key operational insights on running a lean, efficient DTC brand This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!

In this episode, I sit down with Nate Checketts, co-founder and CEO of Rhone, to unpack how a luxury performance-apparel brand went from a single pant to a nine-figure omnichannel business with NBA deals, retail success, and a wildly unique internal wellness system. We dive into: Building Rhone from the ground up into a category-defining brand Their “12 Pursuits” framework: a monthly habit system blending physical and mental wellness How breathwork, sleep tracking, and community-driven wellness drive real performance The origin of GoldFusion and how Rhone rethought sustainability (without the greenwashing) Lessons from launching women’s and becoming a multi-category brand Buying out L Catterton and re-taking full control of the business How Rhone’s retail strategy beats the odds—and makes money Why investing in mental fitness may be Rhone’s true legacy This episode goes deep into the systems behind both a high-performance company and a high-performance life. Enjoy the conversation!

In this episode, I sit down with Oliver Zak, co-founder of Mad Rabbit, to break down his journey from launching a DIY skincare product in a crockpot to securing a Shark Tank deal with Mark Cuban and scaling into major retailers like Walmart. We dive deep into: What really happens after a Shark Tank deal and its long-term impact The business of tattoos and how Mad Rabbit is disrupting an overlooked industry The power of TikTok, influencers, and affiliate marketing in scaling a DTC brand Succeeding in retail & Walmart Raising venture capital, working with investors, and the lessons learned from Mark Cuban How community-building is at the core of Mad Rabbit’s success Oliver doesn’t hold back on the realities of fundraising, navigating competition, and marketing strategies that drive real revenue. If you're an entrepreneur, a brand builder, or just someone interested in scaling a consumer product, this episode is packed with insights you won’t want to miss. 00:00 Intro 01:00 Early Life and Family Influence 02:28…

In this episode, I sit down with Manny Lubin, co-founder of Slate Milk, to unpack the journey from a simple idea in 2017 to becoming a dominant player in the protein drink market. Manny shares hard-hitting lessons on brand positioning, product innovation, and some keys to winning in the beverage industry. We talk about: The early struggles of launching a better-for-you chocolate milk How Slate Milk stacked TAM’s to find its niche between bodybuilder protein shakes and chocolate milk The business of dairy including ultra-filtration, removing lactose, and optimizing for a low sugar, high protein product Raising over $30 million with key investors like Peter Rahal (RXBAR) and Drew & Amanda Cohen (Yasso) The Shark Tank experience Leveraging influencer marketing, UFC partnerships, and retail expansion to scale The biggest mistakes in CPG fundraising and marketing Whether you're an entrepreneur, fitness enthusiast, or just fascinated by building a challenger brand, this episode is packed with tactical insights you…

In this episode, I sit down with Bill Shufelt, co-founder and CEO of Athletic Brewing, to discuss his journey from Wall Street to redefining non-alcoholic beer. Athletic Brewing has grown from an idea to a $800M valuation, disrupting an industry and carving out a new market in craft brewing. We talk about: - The bold decision to leave a lucrative hedge fund career for entrepreneurship. - The science and innovation behind brewing non-alcoholic beer. - Overcoming early rejection and building a loyal community. - Lessons on scaling, fundraising, and maintaining a strong company culture. Bill’s story is an inspiring testament to taking calculated risks and staying true to a mission. Whether you're an entrepreneur, craft beer enthusiast, or just curious about the non-alcoholic beverage revolution, this episode has something for you. Tune in to hear how Athletic Brewing is making waves while staying grounded in community impact. CHAPTERS 00:00 Intro 01:32 Leaving Wall Street 02:12 Discovering the Need for…

What does it take to secure $95 million and revolutionize an industry? Let’s find out.This episode features Dee Murthy - the founder behind Ghost, the brand who’s revolutionizing how businesses handle excess inventory. From building a successful apparel brand to hosting 907 episodes of his own podcast, this conversation covers the full spectrum of his entrepreneurial journey. We dive deep into:• Raw lessons from nearly a decade of podcasting• The untold stories of his fundraising journey• Why picking the right investors can make or break you• The real challenges nobody talks aboutThis conversation goes deep into what it really takes to scale a venture-backed company. CHAPTERS00:00 Intro00:22 Lessons from 907 Podcast Episodes02:15 Leveraging Podcasting in Business03:56 Launching the Podcast: Early Days and Growth06:08 Building an Audience and Content Strategy10:57 The Importance of Niching Down13:41 Podcast Learnings15:52 Avoiding Burnout and Maintaining Relevance20:19 Introducing Ghost: A Marketplace…