Geronimo Unfiltered

👉🏼 Everyone's telling you the market's flat, and your numbers are starting to agree with them. If your studio isn't growing anywhere near 20 percent (our Academy average) and you can't work out why, my team will help you find what's holding you back: Book a Strategy Call. Everyone keeps telling you no one's growing right now. The head of one of the big Pilates networks told me it's as bad as 2021. It's not. The Australian fitness industry is growing at 1.4 percent. In the same market, with the same petrol prices and the same $9 smoothies, our studios in the Academy are growing at 20 percent. That's 14 times faster than the industry, and it's not an accident. When we dug into the data, we found a group of studios growing 18 times faster than the middle of the Academy. Same content, same access as everyone else. They weren't luckier and they weren't spending more on ads. They did four things differently, and one of them is about the room you're sitting in right now. Today Ryan and I are breaking down exactly…

👉🏼Can't explain why someone should pick your studio over the one next door? Start with Britt's five-question brand framework: Grab Britt's Framework 👉🏼Or skip straight to a Strategy Call and we'll help you work out what makes you different. Book a Strategy Call ------ Everyone tells you your studio looks amazing, you have great coaches and an even better community. Then the studio two doors down opens with the same fit-out, the same Instagram captions about community and a cheaper intro offer, and suddenly you're fighting on price. Here's what should worry you. Pilates cost per lead right now is a third to a half of what a BFT pays. It's a gold rush, and I still talk to Pilates owners every week who aren't making money. Britt Austin has worked with Apple, Puma, Rebel Sport, EA Games & Who Is Elijah (Just to name a few) and her test is brutal. Take your logo off your studio and stick it on the one next door. If nobody can tell the difference, you don't have a brand. Today Sophie and I get Britt to break down…

👉🏼Build your own Vision book with the exact tool we use. Grab it here: Vision Book Template 👉🏼Or skip straight to a Strategy Call and we’ll help you map it out. Book a Strategy Call Everyone tells you you're killing it. Bigger numbers, more members, better systems. Then 7:30 pm hits and your team's out the door like the building's on fire. I lived that exact version of the business. Team gone at 7:31 pm sharp, sitting in a studio I couldn't afford to light, using the glow off the cheap TVs to do my books because I couldn't pay the electricity bill. It wasn't lonely because I didn't have people around me … It was lonely because none of them cared about the thing I was building. And now? The first thing most owners ask me? How do I build a team like yours? Today Sophie and I are teaching you the three steps to creating a team that cares about your business like it’s their own and giving you the tool that helps you to create your own vision. In this episode you'll learn: The question to ask before blaming your…

There are 5 parts to a conversation that turn a trial into a member. Grab your 5 Part Conversation Framework here: The Convertible Conversation And if your trial-to-member conversion rate is currently sitting below 80% (our Academy benchmark) and you haven’t been able to figure out why, then book a call with my team and we can help you identify the leak and map out how to fix it. —----- Every studio owner I talk to thinks they've got a lead gen problem. They don't. They've got an onboarding problem. The first three days after someone starts their trial decides whether they convert into a long-term member or ghost you by the end of the week, and it's not just costing you the sale, it’s costing you an opportunity to create a lifelong member. You can run every open week and ad campaign in the world, get someone through the door, hand them a key tag and a smile, and still lose them by day three. Nobody talks about this stage because it isn't sexy. It isn't a funnel. It isn't an ad. But it's the difference…

If you're already busting your ass on retention and you're still getting blindsided every time someone cancels, grab the churn checklist workbook we mention in this episode and work through it against your own member base. And if you'd rather just get on the phone and figure out your churn with us directly, book a discovery call, no fluff. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I sit down to talk about churn, and specifically the mindset reframe that has to happen before any process will actually work. More than half of the 1,400 gym members surveyed in a recent US study stopped showing up without ever cancelling their membership, and four out of five of them said something, anything, could have brought them back. For years I thought I ran one community. Turns out I run five, and so do you. We break down the exact segments hiding inside your member base, why the middle of the pack is where every cancel actually starts, and how some of our studios are holding churn under 3% at…

Everyone tells Sal her studio is killing it. Meanwhile she's barely paying herself and quietly wondering what she's actually good at if she can't even get this right. If that's you too, book your free discovery call and let's map out what's actually keeping you stuck. Follow the show: Spotify Apple Podcasts YouTube Instagram My coach Sophie sits down with Sal, who bought her yoga studio when it was little more than bare bones and has spent the last six months turning it into a real business. Sal came into this with a marketing background, actual skills, an actual resume for the job. And she still felt like a fraud running her studio. Not a brilliant yoga teacher. Not a brilliant meditation teacher. So what am I actually good at, she kept asking herself, while running a business that looked like it was thriving from the outside and was barely staying open on the inside. Six months ago she was swinging between $35k and $50k months with no real plan, just quick dopamine hits from discount offers that got people…

Everyone tells you you're killing it, but your revenue hasn't moved in two months and deep down you know more hours isn't the fix. If that's you, grab the free studio dashboard we use with every client in the academy, then book a free discovery call and we'll show you exactly where your business is leaking. Follow the show: Spotify Apple Podcasts YouTube Instagram Sophie and I break down the seven numbers behind every million-dollar studio we've coached, and the near-collapse that forced me to start tracking them in the first place. I used to tell myself I wasn't a numbers person. That was a lie I told to avoid the truth, and I told it while working 100-hour weeks, watching my gym flatline, with a newborn daughter at home and a landlord who'd just told me my rent was about to double. Hope, vibes and hustle weren't going to fix a business that wasn't growing, and I was out of runway to find that out the hard way. So I built a dashboard out of pure desperation, tracked seven numbers every single week, and…

If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number. Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics episode. How the week actually gets built. Everyone assumes a woman running a seven figure studio with seven kids has something the rest of us don't. More discipline. More energy. Some extra gear that switches on at 4:30 in the morning. The real answer is more boring and more useful than that, and it's the reason I wanted this one in your ears. Shell has four kids she birthed, three stepkids, three year old twins, a firefighter husband on shift work and a gym she bought while it was sitting in the red. In twelve months she went from $40k months to $70-80k, with a peak at $84k. She is not doing more than you are. She decides…

I sat down with personal growth coach Danny Kennedy for round two of one of the rawest conversations I've had on this show, on belief, identity and the team overhaul happening inside Geronimo right now. Follow the show: Spotify Apple Podcasts YouTube Instagram I had a heart attack. Four weeks ago I started therapy. In two weeks I start EMDR. I'm telling you this before anything else, because the biggest jump my business has made all year didn't come from a new funnel, a new hire or a new tactic. It came from the inside, on the exhale of a breathwork session where I genuinely felt like I turned into an eagle, and I came out the other side making decisions like a different person than the one who walked in. Danny is a personal growth coach to some of the biggest names in the game, and he sat me down and called it straight. You're not stuck because of your team, your market or your funnel. You're stuck because you haven't decided who you're being yet, and your team, your revenue and your capacity are all just…

Grab the free Avatar Workbook, write your first draft down, then sharpen it with our Avatar Creator bot. And if everyone keeps telling you you're killing it, but your revenue hasn't moved in two months and you know there's more in you, book a discovery call and let's find out what's actually stalling it. Follow Geronimo Unfiltered: ⁠Spotify⁠ ⁠ Apple Podcasts⁠ ⁠ YouTube⁠ ⁠Instagram⁠ Ryan and I are taking over the pod to fix the biggest problem we see in studios: you think you know who you're for, and what you've actually got is a demographic. Every owner we meet swears they know their avatar. Then they say it out loud and it's "35 to 45 year old mums." That's a census field, not an avatar. And it's exactly why the ads feel like shouting into a crowded room of people who don't care, because if your avatar is everyone, it's no one. We ran this exercise as a live workshop this week and watched owners articulate who they're actually for, some for the first time ever. The messages were still coming in that night…

Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you. 👉 Grab Annelise's workbook and write the shit down as you listen: https://bit.ly/p-the-studio-owners-workbook-for-backing-yourself 👉 Then book your free discovery call and let's look at what's actually keeping you stuck: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered:⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Communication coach Annelise joins Sophie and me to unpack why the scariest parts of running a studio, the tough conversations, the camera, the sales calls, have nothing to do with speaking at all. Annelise grew up a shy kid with a speech impediment and went through speech therapy. Now she's got 15 years of training people to speak behind her and delivers keynotes on stages in the US. I know that climb personally, because I had a hectic stutter as a kid myself, and Sophie was so quiet when…

Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price. Book your free discovery call and let's map out what your studio actually needs next: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: ⁠Spotify ⁠⁠Apple Podcasts⁠⁠ YouTube⁠⁠ Instagram⁠ Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym. He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything. He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls…

Everyone tells you your business is different too. Your market, your model, your members, your suburb. If that story is the reason you haven't fixed your intro offer or built your rollover process, grab the free Vision Book Template that Nath used to rebuild his business: https://bit.ly/p-vision-book-template And if you want to see exactly how this playbook maps onto your studio, book a discovery call here: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered: Spotify Apple Podcasts YouTube Instagram A dog training business joined a gym growth academy and doubled to 100k months in six months. This is the episode that kills the "my business is different" excuse for good. Every week someone tells me their market is unique, their clients are special, and the model wouldn't work for them. Then Nath called my sales team, said "I'm not your avatar, but I want in," and joined a coaching program built for gym owners with a dog training business. My first reaction was to ring my sales team and ask what…

If nothing is technically wrong with your studio but nothing is really moving either, that's the exact position this episode is about. Book a discovery call and I'll tell you what I see. Follow the show: Spotify Apple Podcasts YouTube Instagram Hassan had four weeks to move a gym he'd been in for ten years. He lost 24 members, went backwards for a year, and then recorded his best month in a decade. He wasn't in trouble before the eviction. The gym was healthy, the community was strong, the reviews were good, and people found him because they'd been driving past him for years. He was comfortable. And he sat in that comfort for six years, growing on word of mouth and a Google rating, right up until a developer activated a demolition clause and took the choice away from him. He told me straight out that he needed the forcing function. Without it, he'd still be there, still fine, still not moving. Sophie and I take him through what actually turned it around, and none of it is a hack. It's a media-first approach…

Everyone told her she was killing it too. Book a free studio check-up and we'll show you the moves between where you are now and a studio that runs without you. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram From $9k to $41k a month, 100 new members, a full team. And the hardest part wasn't the growth, it was working out who she is on the other side of it. Everyone told Abbey she was killing it. Full classes, high vibes, happy members. She was also up at 3:30am, finishing at 7:30pm, stress rash on her hands, $9k a month against $4k rent. Today her Central Coast CrossFit box, TWA, is at $41k a month. But this one isn't about the revenue. Sophie and I take Abbey somewhere most growth stories skip: what happens to who you are when the business finally works without you. She hit $41k and the ground got shaky, not because the numbers were bad, but because her whole identity was welded to the work. We call it the 40k fuckery. It's an upper-limit problem, and it stalls owners…

Want us to look at your studio and find the quick wins then book a free 15-minute discovery call. Follow the show so you never miss an episode: Spotify Apple Podcasts YouTube Instagram Reece and Summer own a studio that's just hit 0% churn at 200-plus members, with Reece finally off the floor after 11 years and a million-dollar studio on track for their one-year anniversary. In this episode I sit down with both of them to break down exactly how they did it. Everyone says they want to work on the business instead of in it. Almost nobody does, because it was never really a time problem. It's that the whole business lives in the owners' heads, and getting it out means becoming a different kind of owner. They did it one system at a time. Killed free trials. Installed a paid intro. Learned the sales script so Reece could hand it off. Brought on a VA and got 20 hours a week back. Built a retention system the whole team runs. And somewhere in there, Reece stopped seeing himself as "just a PT" while Summer kept the…

Book a free 15-minute studio review call and we'll look at how you're tracking right now and where the quick-win opportunities are to get you moving faster. FOLLOW THE SHOW: Spotify Apple Podcasts YouTube Instagram A year ago Siennah was burnt out, running every shift, and doing 17K a month. Today she's at 55K with 180 members and a studio that runs without her glued to the floor. I got her in for her pod debut to pull apart exactly how she tripled the business in 12 months, while she was still only in her third year of operation. This one's honest. She started in a park dragging her coffee customers to a boot camp, moved into a single-car garage hauling mats in and out every day, and nearly lost the love for the thing she'd built before her mum kicked her up the backside to get coached. We get into the three moves that actually moved the needle, the identity crisis of becoming a leader at 25, and the grit underneath it all. In this episode you'll hear: How Siennah tripled from $17K to $55K/month in 12…

Not sure where your studio's leaking time or money? Book a free discovery call with my team here: https://bit.ly/p-your-studio-check-up Follow the show: Spotify Apple Geronimo Unfiltered YouTube Instagram: @thegeronimoacademy Follow our guest, Jade Winter here: https://www.instagram.com/jadewinter/ He built a global reformer Pilates franchise with 130+ studios. No memberships. No free trials. Just one simple model run with relentless consistency. I sat down with Jade Winter to pull apart how he did it, and to get the operating principles any studio owner can steal, whether you do Pilates, strength, or anything in between. We covered the contrarian stuff most people are scared to touch. Why free trials train people not to value you. Why he ditched memberships for prepaid packs and never looked back. And the exact revenue ceiling, what we call the "40K fuckery," where owners hit a wall, dip about 20% for three months, and either learn to lead or burn out. If you've ever felt like you ARE the business instead…

How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows. 👉 Want the playbook that gets work off your plate? Grab the Team Handbook Builder GPT: https://bit.ly/p-team-handbook-builder Follow Geronimo Unfiltered Spotify Apple Podcasts YouTube: @GeronimoUnfilteredOfficial Instagram: @thegeronimoacademy Most owners think a holiday is a money problem. It's not. It's that the business only works when you're the one running it. Rod and Jenny owned a calisthenics gym in Newcastle. In debt, burnt out, doing everything themselves. Jenny gave Rod an ultimatum: profitable by December, or they close. Six months later they're planning a two-week holiday they call the Japan test. The goal isn't survival while they're gone. It's growth. Ryan breaks down exactly how they did it. The real order of operations, not the highlight reel. In this episode you'll hear: - Why a holiday is a team problem, not a revenue…

👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: https://bit.ly/p-avatar-550 Want to know where your studio is actually leaking? Book a free 15-minute studio check-up and we'll show you the quick-win opportunities to get you moving faster: https://bit.ly/p-your-studio-check-up Subscribe and follow so you never miss an episode: Spotify Apple Podcasts YouTube @GeronimoUnfilteredOfficial Instagram @thegeronimoacademy The boss is out getting an MRI, so we went rogue. Jess and I took over the pod to break down everything we coach our clients on about marketing a gym or studio in 2026. She's nine years in the industry, seven with us, and helps manage over five million dollars in ad spend a year. We can tell an owner's ads are broken without looking at a single metric. This episode is how you spot the same ten things we spot, and what to do instead. Here's the uncomfortable truth: your ads probably look beautiful and…

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: https://bit.ly/p-your-studio-check-up Follow Geronimo Unfiltered so you never miss an episode: Spotify Apple Podcasts Subscribe to our YouTube The Geronimo Academy IG 600 members. Four studios. Zero paid ads. Kat from Good Times Pilates breaks down the exact seven-step experience every new member moves through before they touch a reformer. I'll be honest, this one broke my brain a little. Kat has built Good Times to 600 members and four studios in under eight years, and almost none of it came from ads or a referral program. Her edge isn't a clever offer. It's a seven-step experience that makes people feel like they found her on their own, makes them feel seen the moment they walk in, and sends them home better than they arrived. We mapped the whole thing out, step by step, so you can run it on your own studio this week. In this episode you'll…

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here. Follow Geronimo Unfiltered so you never miss an episode. Geronimo Unfiltered Official YouTube @thegeronimoacademy Ange and Tanya from Feel Good Pilates have built four studios on track for $4M with one business partner and zero drama. This is the framework, plus Doza's own war story of nearly losing the business before Geronimo Academy even started. Around 40% of studio owners are in business with a partner. Most are one tough week away from the argument that never quite gets resolved. Money stress shows up, resentment shows up, and suddenly you're parked in a suburban street on the phone to your lawyer working out who gets the house. Doza has been there with Ben in the first year of Geronimo. Ange and Tanya have run a cleaner version of the partnership model from day one. In this episode, Doza pulls out a big piece of paper, draws a line down the middle, and walks them through the two-column rule live. Then he maps it to…

You can't grow a fitness studio on media alone, but you can't grow it on a business plan alone either. Doza sits down with Danny Kennedy, host of one of Australia's biggest fitness pods with 12 million+ downloads and counting, and reverse-engineers Danny's $49 / $250 / 1:1 offer stack live on camera. Then Danny flips the mic and teaches the belief loop that decides whether you'll ever actually do the work. If you own a studio, this one maps straight back to your bricks. You'll learn about the attention engine, the conversion engine, the 5-minute lead rule, sell by chat, and the mindset piece most studio owners skip. Want Doza to do the same diagnosis on your studio? Book your Studio Check-Up Here. If this one landed, go back and binge: Matt Purcell - Turn Content Into Cash. Enjoyed this episode? Here's where to find more: Follow Geronimo Unfiltered Follow Doza on Instagram Follow Geronimo Academy on Instagram Chapters 00:00:00 Intro 00:03:04 You're in the media business in 2026 00:05:41 Personal brand —…

Most studio owners are doing one of two things with AI right now. Ignoring it. Or trying to automate everything and breaking their business. Both will lose. There's a third path - and it takes 45 minutes to set up. Try Gerry - our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Get a free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Claude Code found $2.3 million of hidden money in our business in five minutes. Stuff we'd been chasing for two years. Four people couldn't crack it. AI did it in five. But the first place most studio owners go with AI is sales. That's the one thing you should never automate. In this episode, Doza and Geronimo Head Coach Ryan walk you through the three Northstar principles that stop you breaking your business with AI - and the three workflows every studio owner can have running by Friday. Try Gerry - practice your sales script with our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot In this episode, you'll learn: — The 3…

Your team will never run through a wall for a revenue target. But they will run through one for a vision they're written into. Most problems in your business come back to one thing - no vision. Not lack of leads. Not pricing. Not your team. No vision. You think hitting the next revenue number will fix your team's energy. It won't. Your team is not going to fight for $1M, $2M or $3M. Why would they? They're not the ones taking it home. Ryan managed a $1M studio. He quit. Not because of the money - because there was no future he could see himself in. In this episode, Doza and Geronimo Head Coach Ryan break down why revenue targets fail as a team vision, what a real vision actually looks like (3 years out, written in present tense, in magazine format), and walk through 5 real client case studies of studios who rebuilt their vision and watched culture, retention and team buy-in shift in months. They finish with the exact "Monday morning move" to start writing yours. Practical for fitness studio owners, gym…

Your team isn't unmotivated. Your hires aren't the problem. If you're making good money but you still don't love your business, you haven't hit a business problem - you've hit an identity problem. Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up You learned the skills. You got off the floor. You even hired a team. But you're still doing everything yourself. Still swooping in. Still saying "no one does it like I do." That's not leadership. That's fear wearing a busy costume. The studios that break through aren't run by better operators. They're run by owners who killed the old version of themselves and became someone new. Your revenue says you're at level 2. Your behaviour says you never left level 1. Doza and Geronimo Head Coach Sophie map the three identity levels every studio owner must move through - operator, manager, multiplier - and what has to die at each one. They walk through a real client case study (Bexy) who wanted to quit at every transition point but pushed…

No brand. No list. No members. No reputation. If you had to build a $1 million studio from scratch in 2026, what would you actually do first - and in what order? Book your free 15-minute studio check-up → https://bit.ly/p-your-studio-check-up Most people start with the fit-out. Black walls. Fancy equipment. Vowels missing from the logo. Nobody cares. And they shouldn't - because you haven't given them a reason to. The studios that win in 2026 aren't the prettiest. They're the ones that solved a real problem before they signed a lease. If you don't know your point of view and your total addressable market, you shouldn't even start. Doza and Geronimo Head Coach Sophie both wrote down the five things they'd do to build a million dollar studio from scratch - independently, no cheating - then compared answers live. They agreed on three. They fought about two. And the order they landed on is the exact roadmap Geronimo uses to launch studios at a profit. The math: net 3 member growth per week × 50 weeks = $1M run…

"Fine" isn't a feeling. It's a trap. And it's costing fitness studio owners more than burnout ever could. Practice your sales calls with Gerry — our free AI roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— Fine is stable revenue, a decent team, and a business that's technically working. It's also the most dangerous place a studio owner can be. Because fine shrinks your ambition to fit your fears. Burnout has a protocol. Fine has a comfort zone. And comfort zones don't build the business — or the life — you actually wanted. In this episode, Doza and Sophie break down why "fine" is more dangerous than struggle, what it actually costs you over 12 months, and the four-step framework to go from fine to f*ck yeah. Book a free Hidden Million session → https://bit.ly/p-your-studio-check-up ———————————— In this episode, you'll learn: — Why fine is more dangerous than burnout for gym and studio owners — The one question to ask…

You've got leads. You're not converting them. That's not a lead problem. That's a sales problem. Practice the SOLVER script with Gerry — our free AI sales roleplay bot → https://bit.ly/p-gerry-sales-call-bot Book a free Hidden Million session → https://bit.ly/p-free3step ———————————— Most studio owners hate sales. They call too late. They don't pick up. They wing it. Harvard says calling within five minutes makes you 100x more likely to convert. We called 5 real studios live on this episode. Three didn't pick up. They're all running ads. The transformation starts at the transaction. In this episode, Doza does a live unscripted SOLVER call from cold intro to close — no notes, no safety net. Practice the script before you practice on real leads → https://bit.ly/p-gerry-sales-call-bot ———————————— In this episode, you'll learn: — The 3 mistakes killing your lead conversion rate — Why calling within 5 minutes makes you 100x more likely to convert — The double tap: the simplest trick to get a pickup — How to run…

You're running ads. You're posting content. You're doing the work. But if your intro offer is a free trial, a $14 special, or five classes for $55 — you're not building a business. You're building a leaking bucket. In this episode of Geronimo Unfiltered, Doza and Head Coach Ryan break down the three steps to building an intro offer that's profitable, attractive, and impossible to price-match. This is Episode 2 of Money March. Last week was your avatar. This week is your offer. Next week is sales. Miss any step and the whole system breaks. What you'll learn: • The North Star Principle — the 3 rules every profitable offer must pass before you spend a dollar on ads • Why 21–28 day programs convert better than trials every time (it's psychology, not logistics) • The Hero Offer triangle: name, price, inclusions — and how to get all three right • Why clear beats cute — and what the Special Mum Spectacular taught us about naming • The CAC maths: how to price your offer so you're making $120 profit per sale, not…

Money March Ep 1: 3 Steps to Unfuck Your Marketing (And Why Your Ads Aren't Working) Most studio owners think their lead flow problem is an ads problem. It's not. In this episode — the first of our Money March series — we go live with Ryan to diagnose the real reason your marketing isn't hitting, and give you a step-by-step framework to fix it. Plus, we debut something we've never shown publicly before: GAV, the Geronimo Avatar Creator — an AI bot built specifically to help studio owners unlock their ideal member avatar and craft their hero narrative in real time. If you've been throwing money at ads without results, or posting content that gets zero traction, this one's for you. What you'll learn in this episode: • The #1 reason your marketing is invisible (and it's not your budget) • Why "women 25–68" is a lazy avatar — and what to do instead • The 3 mistakes killing studio owners' lead flow right now • How to find out exactly who your ideal member really is using the Avatar 550 framework • The EPIC…

This episode was recorded live at the Geronimo Sydney Summit in front of 150 studio owners. Doza sat down with Danny - Geronimo's in-house finance coach and the man behind the Profit Coaching Academy- to deliver the keynote that had the room silent. For the first time, we're sharing it with the full podcast audience. This one isn't about revenue. It's about what you actually do with it. Most studio owners are working harder than almost anyone they know. Revenue is growing. The business is getting stronger. But net worth is barely moving. That's not a hustle problem — that's an education and intention problem. This keynote fixes it. Here's the number that should stick: get a million dollar studio to 30% profit — that's $300K. Investing just 12.8% of that ($3,200/month) over 40 years gets your family to $20 million. This episode shows you exactly how. IN THIS EPISODE: Why effort and income grow — but net worth stays flat The 4 Capitals: Effort → Knowledge → Relationship → Financial "You can be profitable and…

If you’re stuck in a golden cage and don’t know where to start, book your free 15-minute studio checkup here and let’s find the gaps. We get it ... on paper, your studio looks successful. Revenue is solid. Members love the experience. Your community is strong. Being stuck in the Golden Cage is one of the biggest hidden problems in studio growth and gym scaling … and most owners don’t realise they’re in it. Most studio owners believe scaling requires more leads, better marketing, more ads, more hustle But what if the real bottleneck isn’t lead generation? What if it’s the lack of scalable fitness business systems underneath your revenue? In this episode of Geronimo Unfiltered, we break down: Why even high-performing gyms can’t grow past a certain point The leadership mistake that keeps owners stuck on the floor Why “it’s easier if I do it myself” kills scale The hidden gap in most fitness business systems The shift required to move from operator to CEO If you care about: Studio growth Gym scaling Building…

Download the Episode 4 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series. Watch the full series here → https://youtube.com/playlist?list=PLKi-7Pfz-69k5RqQyH-xU6EUe9Vk1_6LS&si=rzltOTe_pRerUshH This is the episode where the money finally means something. You’ve built awareness (Episode 1). You’ve created rhythm (Episode 2). You’ve learned how to make decisions and get paid properly (Episode 3). Now comes the real question: What do you actually do with the money? Because profit without intention just turns into: – Dumb spending – Panic tax decisions – Or a bigger business that still owns you. This episode is about turning profit into freedom, wealth, and optionality — not more stress.In this episode, you’ll learn: 1) The order of operations for money (most owners get this backwards) Profit isn’t for random spending. There’s a sequence: – Pay yourself properly – Allocate for tax on purpose – Decide how much stays in the business – Decide how much…

Download the Episode 3 workbook → https://bit.ly/p-finance-in-february-workbook This episode is part of our 4-part Finance February series and in episode #3 we stop looking at numbers … and start using them. You’ve got awareness (Episode 1). You’ve got rhythm (Episode 2). Now it’s: what decisions are you making off the back of it? Because the goal isn’t “be good at finance”… it’s get paid properly and make calls like hiring/spending based on rules - not emotions. In this episode, you’ll learn: 1) Owner pay vs profit (and why most owners stay broke). Owner pay = the salary you’d have to pay someone to replace you (fair market wage) Profit = what’s left after the business runs properly (and then becomes dividends / drawings / extras) Most owners think they’re profitable… because they’re paying themselves $0 (that’s not profit, that’s unpaid wages) 2) The “Abducted You” test for owner salary. If you got abducted tomorrow … what would you list your job ad for? That’s your “owner salary” number? 3) Decision rules…

Download the Episode 2 workbook → https://bit.ly/p-finance-in-february-workbook ALL FINANCE FEBRUARY Episodes Episode #1 https://www.youtube.com/watch?v=xN9z9uNnfes&t=720s For studio owners, this episode shows you when to look at your numbers - so you stop getting end-of-month money surprises. If your finances feel like emotional whiplash (good week… then BAM, BAS/ATO/that random bill), this episode gives you a simple rhythm you can literally book into your calendar. Most studio owners don’t need “more finance knowledge”… they need a cadence. Because the goal isn’t to become an accountant - it’s to go from surprises → systems. This is Episode 2 of our 4-part Finance February series on the Geronimo Unfiltered podcast.Episode 1 was awareness (what numbers matter). Episode 2 is rhythm + planning (how often to look, what to review, and how to stay deliberate instead of reactive). In this episode, you’ll learn how to: • Build a simple financial rhythm across annual, quarterly, monthly, and weekly • Create an…

Download your workbook here → https://bit.ly/p-finance-in-february-workbook For studio owners, this episode breaks down the only financial numbers that actually matter to run a profitable business. If your Profit & Loss stresses you out or you avoid your numbers altogether, this episode will change how you think about money in your business. → Want to scale your studio and generate more leads? https://bit.ly/4kZSlya → Want proven systems to grow without burnout? https://bit.ly/44XoX5w Most studio owners aren’t bad with money - they’re just looking at the wrong numbers. If opening your Profit & Loss statement makes you feel confused, overwhelmed, or like you “should probably talk to your accountant one day”… this episode is for you. This is Episode 1 of our 4-part Finance February series on the Geronimo Unfiltered podcast. Across this series, we’re breaking down financial literacy for studio owners in plain English - no spreadsheets, no shame and no accounting degree required. In this episode, we lay the…

Let me know if I should host a live workshop with Pete to build your ads 1. Find me on instagram @Hey.Doza - ⁠https://www.instagram.com/hey.doza⁠ 2. Send me the message PETE, and I’ll add you to the waitlist If ads feel expensive, unpredictable, or stressful… it’s probably not the platform. In this episode, Doza sits down with Pete (our ads guy) to break down why most studio owners waste money on ads - and how the right system turns paid traffic into consistent members instead of random spikes and burnout. This isn’t theory. You’ll hear exactly how our ads system is built, why most studios fail after week two, and what actually makes ads work long-term - even in competitive local markets. If you’ve tried ads before, turned them off, or felt like they “just don’t work for your studio,” this episode will show you where things usually break - and how to fix them properly. Here’s what we’re covering: • Why most studio ads fail after the first 7-14 days • The biggest mistake owners make before they even launch…

Want the exact sales script used in this episode? Comment SCRIPT on the pinned post at 👉 @hey.doza on Instagram If sales feel harder than they should… it’s probably not the market. In this episode, Doza and Sophie break down why most studio owners are unknowingly killing their own sales - and how something as simple as not picking up the phone is costing them thousands in lost revenue every single month. This isn’t theory. You’ll hear a live mystery shop inside the episode, real conversion stats from hundreds of studios, and the exact standards required to win during the most important sales season of the year. If you own a studio and leads are coming in but sales aren’t sticking, this episode will show you exactly where things are breaking - and how to fix them fast. Here’s what we’re covering: • Why 55% of studio owners don’t answer the phone (and why it’s killing revenue) • The 3 biggest ways owners sabotage sales: timing, avoidance, and ignoring the script • Why sales is the lifeblood of every business -…

Grab our Million Dollar Standards checklist that Chelsea uses here: https://bit.ly/p-million-dollar-standard-checklist If you think meaningful growth requires a big city, a big budget, or perfect timing - this episode will make you rethink what’s actually possible. In this episode, Doza sits down with Chelsea… a 23-year-old Pilates studio owner in regional South Australia - who grew her studio from 79 to 250 paying members in just 3 months. No ads. No gimmicks. No shortcuts. Just the right offer, a clearly defined avatar, consistent content, and a Sell-By-Chat system - paired with a decision most owners avoid: to stop dabbling and go all in. This is a raw breakdown of what actually changed, what Chelsea stopped doing, and the systems that turned burnout and stagnation into momentum. Here’s what we’re covering: • How Chelsea grew from 79 → 250 members in 90 days in a regional town • Why trying to market to everyone made her invisible - and what changed when she picked one avatar • The moment she ditched free…

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to learn more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w What does it actually take to build a franchise that lasts, not just through the hype years, but through market shifts, Covid, competition and real growth pains? In this episode of Geronimo Unfiltered, we sit down with Peter Hull, Founder & CEO of Fitstop, to unpack the unfiltered story behind building one of Australia’s fastest-growing fitness franchises, from selling his wife’s car and leasing a tiny industrial shed, to scaling across four countries with 170+ studios. This is a raw, honest conversation about resilience, leadership, franchising realities, and why the pilot matters more than the plane when it comes to building a million-dollar studio. Here’s what we’re covering: -The moment Fitstop almost didn’t happen, and why quitting felt like an option every single day -The brutal realities of…

Grab my Achievement Roadmap framework here: https://live.geronimoacademy.com/achievement-roadmap Want to access more of my proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Picture this: you’re standing on the deck of a 52ft boat, eagle flying overhead, on your way to Hawaii with your dream clients… and you realise you wrote this exact moment down in a vision book three years ago. That’s exactly what just happened. And at this point, it’s too cooked to call it “luck” anymore. In this episode, we’re unpacking the exact Achievement Roadmap framework we use with our team and our studio owners to turn “one day” goals into “holy sht, it actually happened” reality, in business, body, bank account and life. We’re talking vision books, Power 12, Separation Sunday, eagles, crows, boats, Broncos, net growth records… and why once you get this right, you honestly have to be careful what you put on the roadmap, because it will come true. Here’s what we’re covering: -The wild story of a…

Keen to chat to our team about building a $1M dream business and life? Go here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w If I opened your week right now, would I see a coach chained to the field from dawn till dark, or a leader who’s built a business that runs without them? Because here’s the truth: staying on the pitch for every single session is the fastest way to cap your impact, your income and your time with the people you actually care about. Hayden was running 50 sessions a week, squeezing admin in from 7pm till midnight, and barely present with Sel and the kids… until something had to give. In this episode, we’re unpacking exactly how Hayden and Sel turned All Things Football from a COVID side hustle into a 350-kid confidence factory, with a growing team, systems that run the show, and a vision for 1000 kids and a month in Croatia where the business doesn’t miss a beat. Here’s what we’re covering: -The reality of…

Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild…

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative…

In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction.…

Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff. We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in. Here’s what we’re covering: The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M Why holding a “Net 3” for 50 weeks (the Green Line) changes everything The success sequence: leads → sales → rollovers → retention (don’t do it out of order) Problems vs projects—how to sit with the real constraint until it’s solved Running the business strategically (not emotionally): be the composed pilot Building the dream team and tracking LER 2–3 so…

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition. Here’s what we’re covering: - Why even the most talented business owners stay stuck (and how to break out of it) - The six silent killers of growth: fear, control, comfort, environment, systems, and identity - How fear of success keeps you playing small - and how to rewire it into momentum - The truth about control freak founders and why being “the best at a small game” keeps you broke - The “Blame = Broke” mindset shift that separates winners from victims - How to audit your circle, upgrade your environment, and find rooms that pull you forward - The power of permission - what happens when you finally give yourself space to dream…

If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners are stuck building a life they need a holiday from, not one they designed on purpose. This episode breaks down the Achievement Roadmap - the exact system to 10x your clarity, upgrade your standards, and build a business that finally gives you freedom. Here’s what we’re covering: - Why most business owners wake up on Mondays with that sinking feeling in their gut - The real reason you built yourself a job instead of a business - and how to fix it - The Achievement Roadmap - the 5-step system to design your life and business on purpose - Permission to dream again - how to think 25 years ahead and reverse-engineer your goals - Why 10x is easier than 2x - and how to stop aiming for “break even” - The power of identity work - defining who you need to become before setting targets - Turning vision into traction - daily standards, not goals, that drive results - Unlocking…

Most studios are stuck on the membership hamster wheel - constantly chasing new clients while their back door swings wide open. But the smartest studio owners know the real money isn’t in the front end… it’s in retention. In this episode, we’re joined by JP, CEO of Xoda, to unpack what separates the top 1% of studios from everyone else - and how to finally build a business that members never want to leave. Here’s what we’re covering: -Why retention - not sales - is your studio’s most powerful growth lever -The “member-to-member” connection that doubles loyalty (and why most studios ignore it) -How to build a retention budget that actually moves the needle -The 3 metrics every high-performing team tracks weekly -The difference between a product and an experience (and how to design one that sells itself) -What the world’s top studio owners are doing right now to boost loyalty and profits -How to lead and grow a team without burning out or micromanaging … and a whole lot more Chapters: ⏳ [00:00] Why Most…